jm 6ÒàÈÊÂZ.-lÁD6ü=2Ï'=<¢gDrö_L¥I think about it like Chucky Cheese tokens. There's more demand for the tokens as more kids want to play games. Demand up + fixed supply = price up. Simple as that.
https://whatsonchain.com/tx/dba15f642d9720a35753a90920bb5e8c4c61a9a1706b735aa7de74398f6514b7