j"19HxigV4QyBv3tHpQVcUEQyq1pzZVdoAutLøOne of the reasons Super Bowl ads are valuable is because they are so expensive. It makes consumers take the company more seriously because they know how much the paid (companies want them to know for this reason).
Price can be part of the signal.
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https://whatsonchain.com/tx/58eadc41d9784fe47efab6817f3484a6b4a8a6d8d6166ca723616abebee2ef06