jm 103wûðþSEO]ªÆÞ0ä"?ÎdJúMåbLThose are "equity tokens." I think the bigger future is in "utility tokens" as something similar to discounted gift card balances with ecommerce platforms.
https://whatsonchain.com/tx/1383b3d0c92bbfc18c3ee07e59dad60bbc9f081210ce4c0e553019e4ee104cd4