jm íì®TâJT<ÖÆ*x´ºðn¿îvSvæÌL°The current system can be effortlessly ported to bigger OP_RETURNs. Anything else is a stopgap. IPFS is good though because it has no limits and could be used for video, etc.
https://whatsonchain.com/tx/af0c89dcfa50f09f1ef95d34c75cb216f9d73c5c946675948e2612061d1d346d