jm ϶Ñ1Ï\åGúgÙ!vòDÅ®0¯hýà·jLIt does not matter. You look up a name in a separate network, and if a match is found UI display this Namecoin name instead of plain 0x6d01memo name.
https://whatsonchain.com/tx/72159ddaf638e71a21290f562a994bc8243e448eb0e29a18eb2b4b8e1ac23702